Google Ads for tradesmen
When someone needs your trade today, they search Google and call whoever’s at the top. Google Ads for tradesmen puts you there, in front of people ready to book, the moment they’re looking. Built only for trades, across the West Midlands. No jargon, no lock-in.
- No pitch
- No jargon
- We'll say if Ads isn't right for you
- West Midlands based
THE PROBLEM
Why Google Ads works for trades.
SEO builds something you own, but it takes months. When you need the phone ringing now, a quiet week, a new van to pay for, a service you want to push Google Ads for trades puts you at the top of the search today, in front of people already looking to book.
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You appear the moment someone's searching
"Emergency electrician near me" at 8pm, your ad is right there while they're ready to call, not three weeks later once SEO catches up.
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You only pay when someone actually clicks
No clicks, no cost. Your budget goes on people in your towns looking for your trade, not on a billboard half of them never see.
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You control exactly who sees it
Your trade, your towns, the hours you want calls, the jobs worth most to you. We point the spend at the work you actually want.
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Every pound is measurable
Calls, clicks and quote requests all tracked, so you can see what each lead cost and whether it's paying, not guess.
Tell us your trade and your towns. We'll review your ads, or show you what they'd take, with real local numbers. No pitch, no pressure, and we'll say plainly if Ads isn't right for you.
We reply within two working hours, Mon–Fri.
WHAT IT INVOLVES
What Google Ads for tradesmen actually involves.
Running Google Ads for trades is a handful of things done properly and watched closely, here’s what we cover and what each one does for your trade.
Search ads
Your ad at the top when someone searches your trade in your town, the workhorse of trade PPC, aimed at people ready to book.
Local Services Ads
The “Google Guaranteed” ads that sit above everything else for local trades, charged per lead, not per click. We set them up where they fit.
Keyword & area targeting
Bidding on the searches that bring real jobs and cutting the ones that waste money, tightly scoped to the towns you actually cover.
Ad copy that gets calls
Plain, honest ads that say what you do, where, and why you, written to earn the click from someone in a hurry, not to win awards.
Landing pages that convert
Sending clicks to a page built to turn them into a call or quote. A great ad to a weak page just burns money, we fix both.
Call & lead tracking
Knowing which ad, which keyword and which town produced each enquiry, so spend moves to what’s working every month.
THE HONEST BIT
Google Ads vs SEO - which is right for your trade?
We do both, so we’ve no reason to push you to the wrong one. Most trades end up using each for different jobs. Here’s the straight version.
- You need leads now, not in a few months
- You're launching, quiet, or pushing a new service
- You want to test which towns and jobs are worth chasing
- You're happy paying per click while it's switched on
- You want leads that don't stop when you stop paying
- You're building something that compounds over time
- You can wait 6+ months for it to take hold
- You want lower cost per lead once it's working
Honestly? Most trades we work with run Ads for the quick wins while SEO builds underneath, then lean on the ads less as the rankings take over. If steady, lower-cost leads are the goal, start with our SEO for tradesmen approach, and we’ll tell you plainly which one fits your situation.
LEAD VALUE CALCULATOR
What would Google Ads leads cost your trade?
Move the sliders for a rough picture of what a month of trade PPC might look like. Real numbers come from your free review, this is just the shape of it.
Rough illustration only. Cost per click and conversion vary a lot by trade, town and how the campaign's built — emergency trades and competitive towns run higher. Your free review gives you the real numbers for your area.
WHY SEARCHHAWK
Why trades work with us, not a generic agency.
We don’t run ads for restaurants, dentists and trades all at once. Local trade businesses are the only thing we do, so we already know what your customers search and what a lead is worth to you.
Local first
We don’t do generic. We research your area, your competitors and your customers before we recommend anything. Your market is specific, your strategy should be too.
Real access
You get a person, not a process. Direct number, fast responses, face-to-face when it matters. We’re an extension of your team, not a supplier you email and hope.
No wasted spend
We watch the search terms weekly and cut what’s burning budget: time-wasters, wrong towns, tyre-kicker keywords. So your money chases real jobs.
Education
We don’t just do the work, we bring you with us. You’ll always understand what we’re doing and why, so you’re building knowledge as well as results.
Transparency
You should always know where your money is going and what it’s doing. No confusing reports, just clear honest numbers every month.
No long lock-ins
Rolling monthly contracts after the build is delivered. If we’re not earning our place every month, you don’t owe us anything past notice.
THE PROCESS
Getting started with Google Ads for your trade.
No pitch deck, no vague promises. Here’s exactly what happens when you get in touch.
We look at your towns, your competitors and, if you’re already running ads, exactly where your budget’s going. You get a clear read before you spend anything more.
Tightly targeted campaigns, honest ad copy, a landing page that converts, and call tracking from day one. No throwing budget at it and hoping.
You see the calls and quote requests arrive, with a clear monthly read on what each one cost. We trim and improve every month.
COMMON QUESTIONS
Google Ads for tradesmen - frequently asked questions.
How quickly will I see leads from Google Ads?
How much should a tradesman spend on Google Ads?
Is Google Ads or SEO better for my trade?
What's the difference between Google Ads and Local Services Ads?
Do you only work with trades in the West Midlands?
Will I be tied into a contract?
What if I'm already running ads myself?
Can you manage my ads and my SEO together?
What does Google Ads management cost?
Google Ads for trades across the West Midlands.
We run Google Ads only for local trade businesses across the West Midlands, plumbers, electricians, builders, landscapers, roofers and heating engineers in towns like Coventry, Nuneaton, Hinckley, Leicester, Rugby and Solihull. That focus is the point: we already know what your customers search and roughly what a click costs in your area, so your budget isn’t paying for us to learn on the job.
Done right, trade PPC isn’t about the biggest budget, it’s about pointing a sensible one at exactly the right searches in exactly the right towns, then trimming the waste every month. That’s the whole game, and it’s all we do.
See if Google Ads would actually pay for your trade.
Tell us your trade and your towns. We’ll review your ads, or show you what they’d take, with real local numbers. No pitch, no pressure, and we’ll say plainly if Ads isn’t the right move for you.