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Google Ads for tradesmen
Google Ads, sometimes called PPC or pay per click, for trade businesses anywhere in the UK. Your ad can show when someone in your towns searches for the job you do. You pay when they click. We set it up, run it every month and show you what it cost and what came in. No jargon, no lock-in.
- We’ll say if Ads isn’t right for you
- Trades across the UK
When Google Ads makes sense for a trade
SEO builds something you keep, but it takes time. Google Ads works differently. You pay for each click, so it can bring calls in sooner. It suits a few situations best.
The diary has a gap
A quiet spell is coming and you want the phone ringing. Ads can be turned up for the weeks you need them and turned down when you’re full.
You want more of one job
A new service, a new van or a job you’d rather be doing. Ads put that job in front of the people searching for it.
You’re testing a new town
Not sure a town is worth chasing? A few weeks of ads shows how many people search and click there.
SEO is still building
Ads can cover the gap while your Google profile and pages build up. That’s the slow, lasting side of the work: local SEO for trades.
What Google Ads management for trades involves
A handful of things done properly and checked every month.
Search ads
Text ads for the searches your customers type, like “emergency plumber” and their town. Aimed at people looking to book.
Local Services Ads
A separate type of ad for local trades. You pay per lead, not per click. We can set them up for any client, wherever Google offers them for your trade.
The right searches and towns
We pay for the searches that bring real jobs and cut the ones that waste money. Only in the towns you actually cover.
Plain, honest ads
Ads that say what you do, where you do it and why someone should ring you.
The page the click lands on
A click is only worth paying for if the page makes it easy to call. If yours doesn’t, we’ll tell you what needs changing.
Tracking calls and forms
We track which ads and searches led to a call or a form, so the budget goes where it’s working.
Google Ads for your trade
Each trade gets searched for in its own words. Our trade pages show the UK search numbers for the work you do.
Google Ads for plumbers and heating engineers
Boiler repairs, emergencies and gas safety certificates are searched for separately. Each one can have its own ads.
Google Ads for electricians
EICRs, EV chargers and emergency call outs each bring their own searches.
Google Ads for roofers
Leaks, flat roofs and new roofs are very different jobs, searched for in different words.
Landscapers, builders and other trades
Your free forecast shows the searches for your work in your towns. There’s more on marketing for landscapers and marketing for builders.
Local Services Ads in the UK
Local Services Ads are a separate type of Google ad for local trades. They show your business name, your reviews and a Google Verified badge once you’ve passed Google’s checks. You pay for each lead, such as a call or a message, not for each click.
Google decides which trades and areas they run in. In the UK that includes plumbers, electricians, roofers, HVAC, landscaping and general contractors, among others. Google checks things like your business registration and public liability insurance.
You may have heard of “Google Guaranteed”. Google has replaced its old badges with the single Google Verified badge, and ended the money-back guarantee that went with Google Guaranteed.
We’ll check whether your trade qualifies and set them up alongside your search ads if they make sense for you.
Google Ads or SEO for your trade
Google Ads
You pay for each click. Calls can come in sooner. When you stop paying, the ads stop.
SEO
Your profile, your pages and your reviews, worked on every month. Slower to build, and it stays yours.
Lead sites
Useful for a quiet week. You can pay for leads you never win, and the customer stays on their platform.
We do both, so we’ve no reason to push you towards the wrong one. We’ll tell you which mix makes sense for your trade and your towns, even if that means less work for us.
What affects the cost of Google Ads
There are two parts. Your ad spend goes to Google. Our fee covers setting up and running the account.
What drives the ad spend:
- How much other firms in your towns bid for the same searches.
- How many towns you want to cover.
- How many types of job you want ads for.
We’ll give you a clear number for our fee and a suggested ad budget after your free forecast. No hidden costs.
Trades running Google Ads with us
ATB Landscapes
Landscaping
MES Systems
Fire and security · Nuneaton
Why trades work with us, not a generic agency.
- Local first. We research your area before we recommend anything.
- Real access. A direct number and fast replies.
- No wasted spend. We cut the search terms wasting your money.
- You own the account. It’s set up in your name and stays with you.
- Transparency. Clear numbers every month.
- No long lock-ins. Rolling monthly. Leave if we’re not earning our place.
RJ Ocall Rendering, rendering under scaffolding. One of the trades we work with.
Getting started with Google Ads for your trade.
Here’s what happens when you get in touch.
1. Your free forecast
We look at the searches for your work in your towns and who’s showing up for them now. Then we tell you straight whether ads make sense for you.
2. The set up
We build the account in your name. Ads for the jobs you want, in the towns you cover, with call and form tracking in place before anything goes live.
3. Every month
You get a report and a call. What it cost, what came in and what we’re changing.
Questions about Google Ads for trades
How much does Google Ads cost for a tradesman?
It depends on your trade, your towns and how many other firms are bidding. There’s your ad spend, which goes to Google, and our fee for running it. We’ll give you a clear number for both after your free forecast.
How soon will the phone ring?
We can’t give you a date. Ads can start showing once they’re live, but how many calls come in depends on your budget, your towns and who else is bidding. You’ll see the numbers in your first monthly report.
Is Google Ads or SEO better for my trade?
Neither on its own. Ads can bring calls in sooner while you pay for them. SEO takes longer and stays yours. We’ll tell you the mix that makes sense for your trade and towns.
What's the difference between Google Ads and Local Services Ads?
Search ads charge per click and send people to your website. Local Services Ads charge per lead and show your reviews and a badge from Google. Not every trade can use them. We’ll check if yours can.
Is Google Guaranteed still available in the UK?
No. Google has replaced it with a single Google Verified badge for Local Services Ads. It has also ended the money-back guarantee that came with Google Guaranteed. Customers could only claim for jobs booked through Local Services Ads before 7 December 2025.
Who owns the Google Ads account?
You do. We set it up in your name. If you leave, the account and all its history stay with you.
I already run Google Ads. Can you take it over?
Yes. We’ll go through your account first and tell you straight what’s working and what’s wasting money. If it’s in good shape, we’ll say so.
Will I be tied into a contract?
No. We always offer a rolling monthly contract, and you can pause the ads when you’re full.
Do you work with trades outside the Midlands?
Yes. We’re based in Hinckley in Leicestershire and we run ads for trades anywhere in the UK.
Google Ads for trades across the UK
We run Google Ads for trade businesses all over the UK. Plumbers, electricians, roofers, builders, landscapers and fire and security firms. We’re based in Hinckley in Leicestershire. Every campaign is built around the towns you actually cover.
See what's searched for in your towns
Tell us your trade and the towns you cover. Your free forecast shows the searches for your work, who’s showing up for them now and whether ads make sense for you. It lands within 3 working days. No pitch. No pressure.