SEO for roofers

For roofing firms anywhere in the UK. We work on the things that decide which roofer gets the call when someone searches: your Google profile, your website and your reviews. Then we show you the call taps and enquiries coming in.

SEO for roofers, or roofing SEO, means getting your Google profile and website in front of people searching for the roofing work you do, in the towns you cover.

WHAT PEOPLE SEARCH FOR

What people search for when they need a roofer

People don’t just type “roofer”. Many search for the job over their head. These are the average monthly searches across the whole UK, for all roofing firms combined, from Google’s Keyword Planner (October 2025 to September 2026).

A leak, a flat roof and a full replacement are very different jobs, searched for in different words. One homepage can’t speak to all of them. Each job you want more of needs its own place on your site.

Monthly searches, UK

All roofing firms combined. Google Keyword Planner, October 2025 to September 2026.

roofers near me33,100

roof repairs near me9,900

roofer8,100

roof repair6,600

flat roof repair4,400

gutter repair4,400

roofing company3,600

roof leak repair2,400

roofing contractors1,300

roof replacement1,000

Repairs and leaks

“Roof repair” gets 6,600 searches a month, “roof leak repair” 2,400 and “emergency roofer” 390. Someone with water coming through the ceiling wants a roofer today. Make your number easy to find and say clearly that you take on repairs.

Flat roofs

“Flat roof” and “flat roof repair” get 4,400 searches a month each. “EPDM roofing” gets 8,100 and “GRP roofing” 6,600. Some of these will be people looking up materials. If you fit flat roofs, a page that explains the work in plain terms gives homeowners something to find.

Guttering, fascias and soffits

“Guttering” gets 27,100 searches a month, “fascias and soffits” 12,100, “gutter repair” 4,400 and “roofline” 1,300. Some of these will be people looking up materials. If roofline work is something you want, give it its own page with photos of finished jobs.

New roofs and replacements

“Roof replacement” gets 1,000 searches a month and “new roof” 880. “New roof cost” and “roof replacement cost” get 1,900 each. People want an idea of the cost and the work before they pick up the phone. It’s a big decision, so many will read your page, look at your photos and check your reviews first.

Chimneys and lead work

“Chimney repair” gets 880 searches a month and “lead work” 590. Smaller numbers. If it’s work you want, it deserves its own page rather than a line in a list.

Not sure which work to go after?

The numbers above are for the whole UK. Your free forecast shows how many people search for each of these jobs in the towns you cover, and who’s getting found for them now. Then you can decide where to put your effort.

WHAT IT INVOLVES

What SEO for roofers involves

Nothing clever. A short list of jobs, done right and kept up month after month.

Your Google Business Profile

When someone searches for a roofer nearby it’s often the first thing they see. We check the basics first. Your main category should match your main work. For most roofers that’s likely “Roofing contractor”. Your pin and service area should match where you actually work. Then we keep it active with photos of roofs you’ve actually done.

A page for each type of job

Repairs, flat roofs, guttering and roofline, new roofs, chimneys. Each gets its own page, written for the people searching for that job, with a clear way to call you.

Pages for the towns you cover

If you work across a patch, Google needs to know it. We build pages for the towns you actually want work from. Each one is written for that town, not the same page with the name swapped.

Reviews and photos of finished roofs

Reviews help you show up and they help the customer pick you. We help you get into the habit of asking every customer for one. What they write is up to them. Google’s rules say so. A before and after photo with one line about the job does the same work on your profile and your site.

Tracking what works

We track taps on your call button and form enquiries, so you can see what’s coming in each month.

DO IT YOURSELF

What you can do yourself this week

None of these cost anything but a bit of your time.

Check your Google profile’s main category. In Google Maps, search your business name. The category sits under the name. For most roofers that’s likely “Roofing contractor”. Pick the category that matches your main work.
Make sure your business name, address and phone number match on your profile, your website and your van. Read them side by side and fix any that differ.
Add five photos of real roofs you’ve finished. Your own, not stock photos.
Ask every customer from your last few jobs for a review. Send them the review link from your profile so it’s one tap for them. Let them write it in their own words. Google’s rules don’t allow you to tell them what to say.
Open your website on your phone. Check someone can ring you with one tap from every page.

If that’s all done and the phone’s still quiet, the free forecast shows where you stand and what it would take to fix it. See your free forecast

WHERE SEO FITS

Marketing for roofers. Where SEO fits

There are three main ways a roofer gets work from Google.

SEO
SEO is the long term work. Your Google profile, your job pages and your reviews. It's slower to build, but it's yours to keep.
Google Ads
Google Ads can bring calls in sooner because you pay for each click. It works best next to SEO, turned up before the spells you want the diary full.
Lead sites
Lead sites can patch a gap when it's quiet. They're a plaster on the problem, not a long term fix. Even when you win one, it often turns into a race to the bottom on price.

Most trades start thinking about leads once the work has dried up. By then you’re on the back foot. Get it going while you’ve still got jobs in the book.

BUILDING TRUST

What helps a homeowner trust a roofer

A homeowner can’t climb up and check your work before they call. So give them reasons to feel safe picking you:

A real business address on your website if you have one. If you work from home, show your service area clearly.
Reviews from people nearby.
Photos that are clearly your own work. Before and afters are best.
Your trade body membership, if you have one.

Put all of it where they can see it. On your website and, where it applies, on your Google profile.

WEBSITES FOR ROOFERS

Websites and web design for roofers

A roofing website has one job. Show people you’ve done work like theirs and make it easy to ring you. That means a page for each type of job you do, your address or service area, reviews and trade body membership on show, and a tap to call button on every page.

Web design for roofers is something we offer, and we write the words for you. One of the trade sites we’ve built is for a builder and roofer in Leicestershire. Here’s what they said about us.

“Even after the site went live, he continued to support us. He recently flagged an issue we weren’t even aware of and got everything sorted before it became a problem.”
Extract from a Google review. Building and roofing client, Leicestershire, June 2025

Websites for trades

WHAT IT’S WORTH

What would more work be worth to you?

A roof repair and a full replacement are worth very different amounts. Work out what one job is worth to you first. Then decide if marketing is a cost or an investment.

Average job value £350

Extra enquiries per month 8

How many you win 60%

The starting numbers are examples only. Move the sliders to match your business.

Estimated extra monthly revenue

£1,680

An estimate using your own numbers. Not a forecast or a promise.

See what's possible in your area

COMMON QUESTIONS

Questions roofers ask us

How much does SEO for roofers cost? +

It depends on the work you want, how many towns you cover and how many other roofers are chasing the same jobs. Ask us for the cost after your free forecast. We'll give you a straight answer once we know what you're up against. We offer a rolling monthly contract, so if we're not earning our place you can leave.

How long before it starts working? +

There's no honest answer with a date on it. It comes down to how many roofers are chasing the same work in your towns and what you've already got in place. SEO builds over time. If the diary needs filling sooner, paid ads on Google can bring calls in faster. We'll tell you whether that's worth it for you.

Will SEO help when storms hit? +

Only if the groundwork is already done. SEO can't be switched on for one busy week. Your pages and your profile need to be in place before you need them. Google Ads can be turned up when you want more calls and turned down when you're full.

Do I need a page for every town? +

Only the towns you want work from. Each one needs its own words about the work you do there. A copy with the town name swapped doesn't help you or the homeowner reading it.

Can I do roofing SEO myself? +

Some of it, yes. The checks under "What you can do yourself this week" cost nothing but your time. The harder part is keeping it going every month while you're up on roofs. If you'd rather stay on the tools, that's the part we take on.

Do I need a new website? +

Not always. We'll look at what you've got first. If it loads quickly on a phone, makes it easy to ring you and has space for your repairs, flat roofs, roofline and new roof pages, we'll build on it. If it's the weak spot we'll tell you straight. Websites for trades

Do you work with roofers outside the Midlands? +

Yes. We're based in Hinckley in Leicestershire, and we take on roofing firms anywhere in the UK.

Should I stay on Checkatrade? +

It's your business, so it's your call. Your free forecast includes our honest take on it. A lead site can tide you over between jobs. Your own profile and website keep working whether or not you pay a platform. The aim is for you to own your marketing, not rent it.

Do I own everything you create? +

Yes. It's all set up in your name. The website, the domain, the Google profile and every account. Nobody can hold it back from you. Small changes like adding a town page or swapping in photos of a finished roof are included in our monthly SEO. You won't be billed by the hour for a quick job.

See what roofing work is searched for in your towns

Here’s a quick check you can do now. Type “roof repair” and your town into Google on your phone and look at who comes up. If it isn’t you, someone else is in front of that homeowner.

Want the full picture? Tell us what roofing work you do and where. The free forecast looks at the searches for that work in your towns and the firms showing up for them. We also check whether AI tools are pointing people to other roofers. You get an honest plan you can follow yourself or hand to us. It lands within 3 working days. No pitch. No pressure.

Need a new site as well? Websites for trades