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Real outcomes for real local businesses.

A look at what changes when local service businesses work with us. No vanity metrics. No before and after fairytales. Just the kind of numbers that matter when you’re trying to fill the diary.

£0.66to £0.92
cost per click
Down from roughly £2 on Google Ads campaigns we rebuilt, so the same budget brings in more enquiries
8towns
found across the Midlands
A multi-location client now ranking top 10 in eight towns it couldn't be found in before
Top 5
for the work they actually want
A builder ranking for high-value industrial jobs, not just the small repairs
Results

Case studies.

Different trades, different starting points, same approach. Research first. Honest forecast. Then the work.

Commercial builder project
Commercial builder
Found top 5 for the work they actually want.
The situation

Established builder in Rugby getting most work through word of mouth and one or two repeat clients. The website wasn't bringing in any of the bigger industrial and commercial jobs they wanted more of. No clear plan for getting found by the right kind of customer.

What changed

Website rebuilt with proper service pages for industrial, commercial and domestic work. Local SEO focused on the high-value job types instead of trying to rank for everything. Conversion tracking set up so we could see which pages were actually pulling enquiries.

Now found top 5 for the high-value industrial fit-out work they wanted more of, not just small repairs.
Finished landscaping project
Landscaper
Cost per click cut to a third.
The situation

Landscaping business running Google Ads for years with no real handle on what was working. Cost per click averaging £2 to £3 across the account. Spending hard on broad campaigns that didn't separate the high-value jobs from the small bits.

What changed

Built proper campaigns for each service. Pergolas, patios, driveways, garden design and landscaping each get their own focused ads. Tightened targeting to the right area and the right service types so the budget works harder per enquiry.

Cost per click dropped from around £2 to between £0.66 and £0.92.
CCTV installation
CCTV installer
Found in 8 towns it was invisible in before.
The situation

CCTV installer with two physical branches across the Midlands but only getting found in one of them. Most nearby towns they could service were sending enquiries to bigger national companies. Schema was incomplete, location pages weren't ranking, and the two Google Business Profiles weren't properly aligned with their matching pages.

What changed

Rebuilt the schema from scratch with one Organization and two LocalBusiness branches properly linked. Added dynamic Service schema to every area page pointing back to its nearest branch. Aligned both Google profiles with the right pages. Internal links from each area page to the closest branch. Then rewrote each area page with proper local detail so they could actually compete for enquiries.

Now found in 8 Midlands towns, including Birmingham, that were sending enquiries to national firms before.
In their words

What clients say.

Quotes from local business owners we work with. No edits, no polish, no marketing speak put in their mouths.

"
We faced several challenges with our online presence, marketing and particularly our website. Since engaging their services at a reasonable cost, we've seen enhancements in our website, our social media engagement, and a substantial increase in income.
WP
Wayne Price Local business owner
"
SearchHawk and the team have really helped put my business out there. Thanks to them I'm getting a lot of business through my website. The whole thing was clear and straightforward from start to finish.
PB
Peter Broadbent Local business owner
Google reviews

What local business owners are saying.

5.0
★★★★★
Based on 15 Google reviews
P
Peter Broadbent
9 weeks ago
★★★★★
SearchHawk and the team have really helped put my business out there. Thanks to them I am getting a lot of business through my website. Thanks team.
A
Andrew Chadwick
36 weeks ago
★★★★★
SearchHawk provides a personal and honest approach to website and marketing services. They make it very easy to work with and collaborate on websites and marketing. Would highly recommend SearchHawk to any business looking for a new website and marketing.
K
Keelan Heath
March 2025
★★★★★
SearchHawk's approach to marketing is refreshing, creative and they provide a professional product. I am really impressed with the results of the work, and their support has completely changed my marketing game.
W
Wayne Price
June 2024
★★★★★
We faced several challenges with our online presence, marketing, and particularly our website. Since engaging their services at a reasonable cost, we've observed enhancements in our website, our social media engagement, and a substantial increase in income.

Want results like these?

Tell us about your business and your area. We'll send back a free forecast showing what's realistic for you. No pitch. No pressure.

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